Has this ever happened to you: you shared your business or product with someone, they seemed very interested, they requested you send them information, and then you never heard back from them?
Now what? Do you call them? Do you send them another email? You don't want them to feel like you are stalking them, but they seemed so interested when you spoke with them that you really want to follow up.
I was recently contacted by someone wanting me to purchase ad space in his magazine. I asked him to email the information to me and I would take a look at what he was selling. After looking it over, I determined that his services were not in alignment with my business and I replied to his email, thanking him for contacting me, but what he was offering would not work with my business.
Responding to his email was important to me because I would want him to do the same for me. Being impeccable with your word is one of the many values a person has to offer, whether it is with a client, a friend or family member.
Once I realized that I was not interested in his services, I could have left this man hanging. However, to me, being integral with my word, means that after I looked at what he was offering, I should have the courtesy to reply to his email so as not to leave him hanging.
Here is the take-away from this experience... are you ready... are you paying attention? He never responded to me to thank me for getting back to him and not leaving him hanging. Even though what he was offering me did not work for me, perhaps I know someone who could use his product! Of course, now that I have experienced his lack of business integrity, I would not want to refer his services to anyone.
Often times, just the slightest adjustment to the way we handle customers (or potential customers!!) can improve all aspects of our business.
By Nancy Mueller
(for more information, check out The 4 Agreements by Don Miguel Ruiz)
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