Once you arrive at your networking event, what is your first plan of action? Keeping in mind that everyone at the event has their own agenda in mind; how can you draw another person into conversation?
Networking is simply about meeting new people, getting to know them, then deciding if you have enough in common that you are both eager to meet again, one on one, to get to know each other better!
Was that clear?
Please notice that nowhere in that paragraph did it state that you are there to sell your business or product. No one wants to be sold to and people want to do business with people they know.
Networking is all about meeting people, getting to know them, and potentially helping them. That’s it!
When looking to “work the room,” always refer back to the definition of networking.
When your objective is to learn something about other people — whether it is culture, trends, upcoming conferences, product information, related articles and publications, or further contacts, it shows you as a person of integrity. Helping someone in your target market is even better. Keep in mind that what you give away will be returned tenfold!
Remember, you’re looking to start a relationship. Choose your attitude before arriving at the meeting. Be genuine, have fun and most of all, get out there!
By Nancy Mueller
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